by Laurent Kelly
Below I have posted some of my favourite movie posters from a range of different genres. Its rare for a poster to try and tell a story these days what with all the five star review from (insert random report no-one has ever heard of here) and other marketing gibberish but sometimes it is possible to blend art with commercialism and these posters skillfully show how its done.
Tagline: “In Space no-one can hear you scream.”
A concise creepy tagline, dark foreboding colours and intriguing visuals make this one heck of a horror movie poster.
Tagline: “Woody Allen takes a nostalgic look at the future”
One of those posters where you’re not really sure where to look first and which successfully conveys the comedic sci-fi sensibilities of the film.
TAGLINE: “As big and timely a picture as ever you’ve seen! You can tell by the cast it’s important! gripping! big!”
Each face tells a story and hints at the various conflicts/drama that will emerge in the film. The images are beautifully juxtaposed and the colouring has a sublime, old school feel.
Tagline: “There can be no understanding between the hands and the brain unless the heart acts as mediator.”
Stunning visual metaphor makes this a stand out poster of numerous standout posters which were used for Fritz Lang’s groundbreaking sci-fi picture.
STAR WARS (1977)
Tagline: “A long time ago in a galaxy, far, far, away….”
Perfectly promotes the larger than life appeal of its sci-fi world.
ROSEMARY’S BABY (1968)
Tagline: Pray for Rosemary’s Baby
A poster that is both hypnotic and disorientating but also interactive as it brings the audience into the story by asking it to pray for the unborn baby. Thus without giving much way it still creates a terrifying aura and creates intrigue around the significant plot point.
Tagline: “Amity Island had everything. Clear skies. Gentle surf. Warm water. People flocked there every summer. It was the perfect feeding ground.”
Dramatic irony used to perfection on a movie poster. Underneath the surface, unbeknownst to the people swimming ashore great terror is about to be unleashed. It is a snapshot of impending horror that makes people desperate to discover what might transpire in the film itself.
If an old man, boy scout and little dog clinging for dear life onto a lead that is connected to a flying house operated by balloons isn’t enough to arouse intrigue in a film then I’m not sure what will. I imagine that numerous children were tempted to rush out to the cinemas on the strength of this poster alone.
CLOSE ENCOUNTERS OF THE THIRD KIND (1977)
Tagline: “Close Encounter of the First Kind – Sighting of a UFO. Close Encounter of the Second Kind – Physical Evidence. Close Encounter of the Third Kind – Contact. WE ARE NOT ALONE.
The tagline explains the rules whilst the visuals create an enchanting star-lit atmosphere with a road leading towards the unknown. Mysterious and gripping.
HARD CANDY (2005)
Tagline: “Strangers shouldn’t talk to little girls.”
An innocent girl who appears to be out of her element is an alluring poster visual for a film which cleverly subverts those very expectations.
Those are some of my fave but what about your own. Feel free to voice your opinion in the comment box below.